Corona Hard Seltzer, born in a pandemic, a bright spot for Constellation Brands’ second quarter
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Newlands highlighted the performance of Constellation’s Corona Hard Seltzer brand, which he said holds the No. 4 spot amongst all hard seltzers. Hard seltzer is a relatively new product category that beer makers are flocking to in the hopes of enticing the increasingly hops-averse crowd.
“Despite launching this new brand in the midst of a pandemic, which prevented us from engaging in a number of the activities conducive to introducing a new brand, Corona Hard Seltzer has become one of the most successful new product launches in our company’s history,” he said during the call.
The company only has one flavour to date but intends to launch more in the future. “Our intention is to become a top-three player in the hard seltzer market,” he said.
During the height of global lockdowns, beer production declined for Constellation due to slowdowns at its facilities in Mexico, but production inventory is expected to rebound to normal levels by the end of the third quarter.
One of the most successful new product launches in our company’s history,
Bill Newlands, CEO, Constellation Brands
Wine and spirits continue to see declines in net sales, which fell to US$624.5 million — an 11-per-cent decline.
In April 2019, Constellations announced it would divest part of its wine portfolio to California-based E. & J. Gallo Winery, with Gallo taking control of its lower-end wines.
The deal, slated to close at the end of the second quarter of fiscal 2021, will allow Constellation to focus on more premium wines, which it intends to launch in the third quarter.
