Ford Motor Company’s chief executive officer Jim Farley poses next to the newly unveiled electric F-150 Lightning outside of their headquarters in Dearborn, Michigan on May 19, 2021.
Jeff Kowalsky | AFP | Getty Images
Ford Motor has taken 20,000 reservations for its new electric F-150 Lightning pickup in less than 12 hours since the truck was officially unveiled to the public Wednesday night, CEO Jim Farley told CNBC.
The automaker revealed the vehicle at 9:30 p.m. ET Wednesday night during an elaborate presentation at the company’s world headquarters in Dearborn, Mich. The company’s shares jumped by about 3% in premarket training.
The reservations are being closely watched by the company as well as investors to gauge the interest of customers in EV pickups, which is an unproven segment that automakers are rushing to enter.
Ford is taking reservations for the vehicle on its website. A refundable $100 deposit is required.
This is breaking news. Check back for updates.
