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The 5G Rollout Is Just Beginning. And AT&T Has to Convince Consumers of the Magic.

Illustration by Elias Stein

AT&T threw a party this past week for 5G. The company is refocusing on its wired and wireless telecom roots, with spinoffs of DirecTV and WarnerMedia in the works. At a New York City loft, bathed in AT&T-blue mood lighting and lo-fi beats, AT&T execs, a Google representative, and actor-turned-tech-investor Ashton Kutcher waxed poetic about the promise of 5G to “untether” gamers from consoles, bring augmented reality to people on the move, and enable telemedicine.

Many of those applications are possible on 4G networks or over Wi-Fi, but 5G promises to make them more mobile and responsive. AT&T and its partners just need to convince consumers. That explains demonstrations of 5G-enabled applications like Stadia (from Alphabet’s Google), a Space Jam AR film experience (from WarnerMedia), download-speed tests, and 5G partnerships with Facebook, Boingo Wireless, and the NBA.

AT&T said its 5G Nationwide network now reaches 250 million Americans, using mostly low-band wireless spectrum, which carries a signal farther than higher-frequency bands; it’s good for covering large areas, but lacks 5G’s full high-speed, low latency promise. And AT&T’s lightning-fast 5G+, which serves parts of 38 cities and some venues, requires dense antenna arrays.

Midband spectrum trades off range and capacity. Telecoms spent $81 billion early this year for midband spectrum licenses ($23 billion from AT&T). The company expects to cover up to 75 million people with so-called C-Band by the end of 2022, with 200 million a year later. Until then, it’s all about the magic.

Last Week
Retreat from the Summit

Stocks rose as earnings season began, hitting the trifecta: all three major indexes at records. But inflation ran hotter than expected in June, up 5.4% from a year earlier, overshadowing strong, if expected, bank earnings. Federal Reserve Chairman Jerome Powell continued to insist that inflation was transitory, and chip stocks sank on shortage fears. So much for records. On the week, the Dow industrials lost 0.5%, to 34,687.85; the S&P 500 shed 1%, to 4327.16; and the Nasdaq Composite dropped 1.9%, to 14,427.24.

Up and Down

Richard Branson’s Virgin Galactic successfully tested a suborbital flight with the boss onboard. The much-hyped event proceeded perfectly, after the spacecraft dropped from a mother plane and rose 53 miles—enough for moments of weightlessness. Branson talked of taking space tourists on daily flights, but the stock thudded 17% on plans to sell $500 million in new shares. Next up is Jeff Bezos’ Blue Origin, with its boss onboard.

Tax Trade

The Group of 20 approved a global corporate minimum tax. In response, the European Union said it would postpone a digital tax on mostly big U.S. tech companies. The next challenge: U.S. congressional approval.

Hot Spots

Cuba’s government cracked down on protests across the country. In Haiti, confusion reigned over who was in charge after the president was gunned down at home. In Afghanistan, Army Gen. Scott Miller stepped down as the U.S. pullout neared its end.

Musk on the Stand

CEO Elon Musk testified in a shareholder lawsuit accusing him of forcing Tesla to overpay in its merger with solar panel maker Solar City, which he had co-founded. Musk attacked the plaintiff’s attorney, Randall Baron—“I think you are a bad human being,” he said—and insisted he lacked the power to override big shareholders of Tesla.

Annals of Deal Making

SoftBank Group, through its second Vision fund, invested $13 billion in the second quarter in 50 companies, up from $2 billion in the first…TikTok owner ByteDance put on hold its IPO, after Chinese officials warned of security risks…China approved the merger of Tencent with search engine developer Sogou for some $2 billion…Altus Power, which builds solar-power installations, is merging with a SPAC sponsored by real-estate giant CBRE Group for $1.58 billion… Blackstone Group struck a $2.2 billion deal with American International Group, to manage some of its life-insurance and annuity assets and take a 9.9% interest in the unit, and paid $5.1 billion more for AIG’s affordable-housing assets…The Wall Street Journal said Intel was in talks to buy chip maker GlobalFoundries for $30 billion, which would be its biggest deal ever…SAS Institute pulled out of merger talks with Broadcom.

Write to Nicholas Jasinski at [email protected]

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