Could Fidelity be the next major financial services company to offer direct indexing for advisors? It seems likely. This September the asset management/brokerage behemoth began offering fractional share trading to advisors. While such trading has numerous advantages, an important subtext to the announcement is that direct indexing is a probable next step.
“Direct indexing is certainly an area of focus for us,” Matthew Goulet, Fidelity Investments’ senior vice president of Portfolio Solutions, which custodies some $4 trillion…
