“We do a great job of talking to each other inside the industry and [there’s] a little bit of an echo chamber — we all know how important this is,” said Emily King, founder of Prospector Portal, a search engine that provides data on the mining industry. “But how we communicate outside of our industry can sometimes be really overwhelming, filled with jargon,” she said.
Nearly all crucial battery metals will witness supply deficits in the next decade as mining projects struggle to come online, according to Benchmark Mineral Intelligence analysts. The raw material disconnect is already impacting the end user as manufacturers announce cost increases, the research group recently said.
According to Martine Turenne, CEO of FPX Nickel (TSXV: FPX; OTC: FPOCF), mining companies ‘underspend’ on public outreach and advertising. He urged larger companies that have the budget — as opposed to junior miners — to invest more in this field.
