Benzinga
Read Stephens’ Analysts Take On Roku – Walmart Partnership
Roku, Inc (NASDAQ: ROKU) and Walmart Inc (NYSE: WMT) enabled a seamless T-Commerce checkout experience for CTV viewers, permitting product purchases to take place in conjunction with an associated advertisement Stephens analyst Nicholas Zangler noted. Roku will likely utilize targeting, optimization, and measurement capabilities to help advertisers deliver relevant, shoppable ads to consumers with a high propensity to respond, Zangler noted. On a shoppable ad, viewers need only press “OK” on the
