Grocery chain giant is stepping away from Air Miles
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The Bank of Nova Scotia and Cineplex are partnering with Sobeys’ parent company Empire Co. Ltd. to co-own the Scene+ loyalty program as the grocery chain giant steps away from its Air Miles program.
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Scene+, a loyalty program with 10 million users earning and redeeming points in banking, film entertainment, dining, travel, and shopping, will soon be adding groceries to its roster of point-collecting services. Empire will be rolling out the Scene+ program across banner stores including Sobeys, IGA, FreshCo, Safeway, among others beginning in Atlantic Canada in August. The company anticipates the roll-out will be complete by early 2023.
“We’re pleased to welcome Empire as a co-owner of the Scene+ program, which will provide Scotiabank customers with even more ways to earn and redeem reward points on nearly all of their daily purchases,” said Scotiabank chief executive officer Brian Porter in a press release.
