The seltzer boom has fizzled out, and Boston Beer Co. is paying for it.
Boston Beer SAM, which is known for Sam Adams beer but has made a big push into the hard-seltzer category with its Truly brand, reported disappointing earnings due to a decline in popularity of the drink yet again. Even after executives admitted three months ago that they overestimated the potential for the fizzy alcoholic drinks and warned that the decline was steepening last month, Boston Beer recorded a one-time loss of more than $100 million related…
