Disney has abruptly fired Peter Rice, its most senior television content executive, a source told CNBC Thursday.
It was not immediately clear what led to Rice’s sudden departure from the company. According the the New York Times, Rice was “an ill fit with Disney’s corporate culture.”
Other sources told Variety that the abrupt decision was strategy-related and had nothing to do with any personal behavior of Rice’s.
The firing comes as Disney is aggressively working to expand its streaming audience. Rice’s post oversaw 20th Television, ABC Entertainment, ABC News and FX, among other brands.
Dana Walden, who also made the transition from Fox to Disney, will take over his duties.
— CNBC’s Julia Boorstin contributed to this report.
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