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Now Vanguard Wants to Be Americansâ Go-To for High-Yield Savings Accounts
Vanguard, a household name in the fund industry, now wants to be investors’ go-to for cash savings. And it hopes to achieve that by offering attractive yields on an asset class that is getting a lot more attention from investors.
On Monday, the company began making its Cash Plus Account, a high-yield savings product, available to non-Vanguard customers. Previously, Vanguard offered the cash account only to investors who had a brokerage or retirement account with the company. Cash Plus Account had a 4.70% annual percentage…